Buzzingtales was absolutely dazzled on September 16, 2015, in Dubai when Majid Al Futtaim’s premium fashion and lifestyle destination, Mall of the Emirates held a glamorous opening night of ‘World of Fashion’ with a unique fashion display of the latest Autumn/Winter collections by multi-brand concept Etoile La Boutique, and a VIP appearance of one of the most celebrated talents in the region, Elissa.
Mall of the Emirates’ Central Galleria has transformed into an all-new, innovative and dynamic residential setting, allowing style mavens and beauty lovers to admire the visually stunning backdrop. As visitors wander through the dressing room, boudoir, gallery, wellness retreat, and garden of the chic house, they can get a first-hand look at the Autumn/Winter fashion, beauty, and design trends that will influence the region’s style-setters in the coming year.
Taking the form of a beautiful walk-in wardrobe, The Dressing Room includes everything from evening and daywear, to bags, shoes, and other fashion accessories. Guests can opt for private styling sessions from some of the best-dressed experts in town. Video tutorials will also be running throughout ‘World of Fashion,’ with tips and tricks for visitors on how to achieve the latest looks.
Moving in to The Boudoir, a space dedicated to hair and beauty, guests will get the chance to watch Armani’s Middle Eastern make-up artist demonstrate her beauty skills on a model, as they browse hair displays, product presentations, and video tutorials, alongside fine jewellery and accessories.
A dedicated art space, The Gallery, will bring together the realms of fashion and culture by hosting an exclusive and interactive exhibition with renowned artist eL Seed, known for his distinct style in mixing traditional Arabic calligraphy and street art, alongside captivating film screenings, and the opportunity to catch an artist at work, as they create a 10th anniversary commemorative artwork for Mall of the Emirates.
Taking a moment to slow down, The Wellness Retreat will educate on the practice of good eating habits, with 10-minute healthy cooking tutorials, as well as an insight into the world of wellness, recipe inspiration, and the latest in sports luxe fashion.
Finally, The Garden will be home to live discussions and performances of renowned artists including Elissa, eLSeed, Megan Hess and Joanna Broomfield. With 60 seats, Mall of the Emirates’ guests will be able to relax and ruminate on ‘World of Fashion’ 2015.
Here is the remaining calendar:
WORLD OF FASHION 2015 | |
Wednesday, 16 September 2015 | |
2:00 - 5:00 PM | VIP House Tours (by invitation only) with live music by Joanna Broomfield and trio classic |
7:00 PM | Live Q&A with eL Seed, French Tunisian calligraffiti artist |
Thursday, 17 September 2015 | |
12:00 PM | Live Q&A with Megan Hess, international fashion illustrator |
2:00 - 5:00 PM | VIP House Tours (by invitation only) with live music by Joanna Broomfield and trio classic |
5:30 PM | Katakeet Junior Fashion Show |
Friday, 18 September 2015 | |
2:00 - 5:00 PM | House opens to public with live music by Joanna Broomfield |
Friday, 19 September 2015 | |
2:00 - 5:00 PM | House opens to public with live music by Joanna Broomfield |
For more updates on ‘World of Fashion,’ please visit: www.facebook.com/malloftheemirates. Mall of the Emirates also encourages online fans to support the campaign by following the mall’s official Instagram account: http://instagram.com/malloftheemiratesand using #WorldOfFashion15.
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